Victoria Beckham's fashion and beauty company has reported its first operating profit since its 2008 founding, marking a major milestone after years of losses and signalling a successful turnaround.

Victoria Beckham Holdings recorded an operating profit of £7.3 million in 2025, compared with a £1.6 million operating loss the previous year. Revenue also rose 15% to £129.8 million, up from £112.7 million in 2024.

The success is attributed to strategic leadership changes, including appointing Sybille Darricarrère Lunel as CEO of the fashion division and Lauren Edelman as CEO of the beauty division. The beauty sector, launched in 2019, now drives two-thirds of revenue, underscored by the popularity of products like the Satin Kajal eyeliner. A 2023 Netflix documentary brought renewed attention, fuelling continued sales growth into 2026. The company emphasises product quality, brand consistency, and disciplined cost control. Looking ahead, plans to expand into knitwear, outerwear, shoes, and leather goods, along with new retail locations in New York and Miami, aim to excite investors and industry professionals about the brand's growth trajectory in the U.S. and Middle Eastern markets.

The result marks a significant milestone for the business, which has faced financial difficulties and questions about whether the former Spice Girl could build a sustainable luxury brand. Beckham said the company had "worked hard for a long time" to reach profitability and was now growing at a more sustainable pace.

The turnaround has been driven by growth across both fashion and beauty. The fashion business recorded strong double-digit growth, while the beauty division, launched in 2019, has become a major contributor to the group's revenues. Popular products, including the brand's Satin Kajal eyeliner and skincare range, have helped strengthen sales.

A Netflix documentary about Beckham and her business also increased public interest in the brand. The programme highlighted the company's earlier financial problems and costly inefficiencies, while showing Beckham's efforts to establish herself as a serious designer and entrepreneur.

The company received a major boost in 2017 when investment firm NEO Investment Partners acquired a 30% stake for about £30 million. The investment helped fund a restructuring and tighter cost control.

The latest results come against a challenging backdrop for the global luxury market. Nevertheless, the company says it plans to continue expanding internationally, with further growth in fashion, beauty and new retail markets.

For Beckham, the first operating profit signifies more than a financial recovery. It affirms her commitment to transforming the business from a celebrity-led venture into an authentic, established fashion and beauty brand with strong potential for ongoing growth, fostering trust and admiration among stakeholders.